For over 150 years, YWCA USA (YWCA) has been at the forefront of the most critical social movements — from civil rights, to affordable housing and pay equity, to violence prevention and health care. YWCA serves 25 million women and girls worldwide in 120 countries. But despite life-changing work being done on the ground by 225 local associations across the United States, not enough people understand the size, impact or relevance of YWCA.
Therefore the organization has announced a national campaign to reintroduce the American public to YWCA, so the organization can continue to grow and assist even more women, children, and communities.
The campaign, “On A Mission,” features updated branding across its associations. YWCA’s 225 associations are now trying harder to coordinate in hopes of better highlighting the organization’s work in helping two million women, girls and families annually in the United States with work focused on racial justice and empowering women.
“For over 150 years, YWCA has been at the forefront of the most critical social movements from voting rights and civil rights, to affordable housing and pay equity, to violence prevention and health care reform,” said YWCA USA CEO Dara Richardson-Heron, M.D. “However, despite the life-changing services, supports, and advocacy provided by YWCAs in local communities across the country, many people are not aware of our size, impact, and tremendous relevance in the lives of the millions of women, girls, and families we serve.”
For more than 30 years 501(c) Agencies Trust has been working with dozens of YWCAs across the country to save individual associations money through funding their own unemployment insurance programs. One of the YWCAs that has worked with 501(c) Agencies Trust for over a decade is the YWCA of the Niagara Frontier.
“At YWCA of the Niagara Frontier we are very excited to join our sister YWCAs around the country highlighting the amazing services provided to women and girls, and the entire community, by the YWCA,” said Kathleen A. Granchelli, YWCA of the Niagara Frontier chief operating officer.
Today the YWCA is one of the top 25 largest charities in the country with total revenues of more than $775 million and helps more than 2 million women and children in the U.S. each year.
501(c) Agencies Trust congratulates YWCA USA on their new campaign and will do whatever we can to help them achieve their mission by continuing to assist individual associations with their unemployment costs. By working with 501(c) Agencies Trust, we believe they will have more budget flexibility in order to better help those they serve.
How Can You Get Involved?
- Donate on www.ywca.org to allow YWCA USA to continue their life-changing work for women and their families.
- Visit www.ywca.org to learn more about their work.
- Find your local YWCA at ywca.org.
- Share your story about how YWCA made a difference in your life on social media using the hashtag #OnAMission or on their website at ywca.org.